When it comes to electric vehicles, the legacy OEMs have been nothing short of a disaster. It’s as if they’ve been stuck in the stone age, while the likes of Tesla zoom past them in their futuristic electric cars.
Take BMW for example. The German automaker has been touting its electric vehicle ambitions for years, but where are they now? Their i3 and i8 models are a mere blip on the radar, overshadowed by the likes of the Model S and Model 3. It’s as if BMW is content to rest on its laurels, while Tesla continues to push the boundaries of electric vehicle technology.
And let’s not forget about Audi. The luxury brand has made some noise with its e-tron SUV, but it’s clear that they’re struggling to keep up with the demand for electric vehicles. Meanwhile, Tesla’s Model X and Model Y are flying off the shelves, leaving Audi in the dust.
But perhaps the biggest disappointment of all is Mercedes-Benz. The German automaker has long been a stalwart of the automotive industry, but when it comes to electric vehicles, they’re simply out of their depth. The EQC, Mercedes’ foray into the electric SUV market, has been met with tepid reviews and lackluster sales. It’s clear that Mercedes is lagging far behind Tesla and other electric vehicle manufacturers.
So why have the legacy OEMs failed so miserably in their electric vehicle endeavors? It’s a combination of factors, including a lack of innovation, a reluctance to fully commit to electric vehicle development, and a failure to understand the shifting demands of consumers.
But it’s not all doom and gloom for the legacy OEMs. There’s still time for them to turn things around and catch up to the likes of Tesla. But if they continue down this disastrous path, they may find themselves left in the dust of the electric vehicle revolution. It’s time for the legacy OEMs to wake up and smell the electric motors, before it’s too late.