The world of automotive is a tough and unforgiving one. Every company is constantly looking for the next big thing to set themselves apart from the competition. Great Wall Motor, a Chinese car manufacturer, is no exception. Recently, they announced a major rebranding of their range, one that left many scratching their heads.
One of the biggest changes in this rebranding is the renaming of the Ora Funky Cat. Yes, you read that right. The Ora Funky Cat. I can already hear the collective groans from car enthusiasts around the world. It’s like they let a 5-year-old come up with the name. But let’s not judge a book by its cover, or in this case, a car by its name.
The Ora Funky Cat has been renamed as part of Great Wall Motor’s new strategy to appeal to a younger, more hip market. They’re aiming for that elusive demographic of millennials who want a car that not only looks good, but also has all the latest tech features. The Ora Funky Cat, sorry, the new unnamed Ora, is being marketed as a stylish, electric city car that is perfect for urban living.
But will the rebranding actually work? Will the younger crowd run out and buy a car with a name like the Ora Funky Cat? I’m not so sure. While the car itself might be a solid option for city dwellers, the name just seems to miss the mark. It’s like trying too hard to be cool, and we all know how that usually turns out.
Of course, this is just one small part of Great Wall Motor’s rebranding efforts. They’re also planning to introduce a range of other electric vehicles and are hoping to make a big splash in the global market. Time will tell if their efforts will pay off, but in the cutthroat world of automotive, anything can happen.
So, will the Ora Funky Cat, I mean, the new unnamed Ora, be a hit with the younger crowd? Or will it fade into obscurity like so many other rebranded cars? Only time will tell. But one thing’s for sure – the automotive world is always full of surprises. And sometimes, those surprises come in the form of a car with a ridiculous name.