So, here we are again with more news about the never-ending saga of Maserati and their electric Quattroporte saloon. You may remember that just a few months ago, the Italian car manufacturer was touting the launch of the electric version of their iconic luxury saloon for 2023. Well, surprise, surprise, that’s not happening.
In a move that will surprise absolutely no one who has been keeping an eye on Maserati’s electric plans, the launch of the Quattroporte has been pushed back to a whopping 2028. Yes, you read that right. They expect us to wait another seven years for an electric version of a car that was first introduced in 1963. That’s almost 70 years of development, and they still can’t get it right.
Now, I’m as big a fan of progress as the next person, but this announcement just smacks of incompetence and indecision on Maserati’s part. It’s like they can’t decide whether they want to join the electric revolution or keep churning out the same old gas-guzzling monsters that they’ve been making for decades. Make up your mind, Maserati!
The thing is, the automotive world is moving at a breakneck pace towards electrification. Companies like Tesla, Porsche, and even Jaguar have already released electric luxury saloons that are not only impressive in terms of performance but also in terms of range and charging capabilities. And Maserati expects us to wait until 2028 for their version? I don’t think so.
It’s not like Maserati doesn’t have the resources to make this happen. They’re part of the massive Stellantis group, which also includes the likes of Alfa Romeo, Jeep, and Fiat. They have the technology and the expertise at their fingertips. So why the delay? Is it a case of mismanagement, lack of vision, or just plain old laziness? Whatever the reason, it’s not good enough.
So, there you have it. Maserati has once again left us all scratching our heads and wondering what on earth they’re playing at. Perhaps they should take a leaf out of Tesla’s book and learn how to move with the times. Otherwise, they risk being left in the dust by their more forward-thinking competitors. Let’s hope they get their act together before it’s too late.