In 2025, Ford SUVs exhibit varied resale value trends, with certain models outperforming others. The Ford Bronco stands out, securing a spot among Kelley Blue Book’s top 10 vehicles for resale value, with a projected retention of 57% over five years. Similarly, the Ford Maverick compact pickup boasts a five-year resale value of 53.2%, surpassing the industry average of 45%.
Conversely, the Ford Explorer Hybrid has experienced significant depreciation, with used models losing approximately 11.7% of their value between February 2024 and February 2025. The Ford Expedition also faces steep depreciation, shedding 60% of its value over five years, equating to a loss of $36,692.
These disparities highlight the importance of model selection when considering long-term value retention in Ford’s SUV lineup.
Top Performers: Bronco and Maverick
In 2025, Ford’s SUV lineup presents a varied landscape in terms of resale value. Notably, the Ford Bronco and Maverick have emerged as top performers, consistently retaining their value over time. These models have garnered accolades for their strong resale metrics, making them standout choices for buyers concerned with long-term value retention.
Ford Bronco
The 2025 Ford Bronco stands out in the midsize SUV segment with impressive resale value. According to CarEdge, a new Ford Bronco depreciates 52.8% after five years, resulting in a resale value of $18,696. In comparison, the midsize SUV category, which the Ford Bronco belongs to, loses 48.5% of its value after five years.
For further context, the five-year depreciation for all SUVs is 47% and for all vehicles is 43.7%. This strong performance is attributed to its rugged design, off-road capabilities, and sustained consumer demand. The Bronco’s enduring popularity and robust build contribute to its status as a top contender in the resale value rankings.
Ford Maverick
The 2025 Ford Bronco continues to impress with its strong resale value. According to Kelley Blue Book, it ranks among the top 10 vehicles for resale, retaining approximately 57% of its original value after five years. This performance is attributed to its rugged design, off-road capabilities, and sustained consumer demand.
Notably, the Bronco’s resale value surpasses the industry average, highlighting its appeal among midsize SUVs. For buyers seeking a vehicle that holds its value well, the 2025 Bronco stands out as a compelling choice.
Mid-Tier Performers: Edge and Escape
In 2025, Ford’s mid-tier SUVs—the Edge and Escape—demonstrate moderate resale value retention, positioning them between the brand’s top performers and those with higher depreciation rates. While they don’t match the strong value retention of models like the Bronco or Maverick, they offer a balanced proposition for buyers seeking affordability and practicality.
Ford Edge
The Ford Edge experiences moderate depreciation, with a 54.2% loss in value over five years, resulting in a resale value of approximately $17,610. ISeeCars. This depreciation rate is slightly higher than the midsize SUV category average of 48.5%. ISeeCars Despite this, the Edge remains a popular choice in the used car market, ranking as the 22nd most popular used vehicle in the U.S. in 2024.
Its continued popularity can be attributed to its reputation for reliability and safety, as well as its recognition as one of the best five-year-old used vehicles for the money. Ford Authority. While its depreciation rate is higher than some competitors, the Ford Edge’s overall value proposition and strong market presence make it a compelling option for used car buyers.
Ford Escape
The 2025 Ford Escape demonstrates a typical depreciation pattern observed in compact SUVs. After one year, it retains approximately 90% of its original value, equating to around $26,499. By the second year, this drops to 80–85%, placing the resale value between $24,079 and $26,499.
Over five years, the Escape depreciates by about 30%, resulting in a resale value between $20,000 and $25,000, depending on factors like mileage and condition. This depreciation rate is consistent with industry averages for compact SUVs, indicating that the Escape holds its value relatively well compared to its peers. Maintaining the vehicle’s condition and regular servicing can further help in preserving its resale value over time.
Underperformers: Explorer And Expedition
Among Ford’s lineup, the Explorer and Expedition rank among the steepest depreciators, with the Explorer shedding roughly 58% of its value over five years and the Expedition losing around 60% in the same period. With the Expedition expected to retain just 41% of its initial MSRP after five years, these trends underscore the need for buyers to weigh long-term value retention alongside up-front cost when considering a Ford SUV.
Ford Explorer
The Ford Explorer demonstrates significant depreciation, losing approximately 25% of its value within the first two to three years of ownership. After five years, it retains around 60% of its original value. This depreciation trend is influenced by factors such as market demand, vehicle condition, and the availability of similar models.
Notably, the Explorer Hybrid variant has experienced accelerated depreciation, with an 11.7% drop in value over a single year. This rapid decline may be attributed to the discontinuation of the hybrid model in the 2025 lineup, leading to reduced market interest and resale value.
Ford Expedition
The Ford Expedition is among the top vehicles with the highest five-year depreciation, shedding 60% of its value, equating to a loss of $36,692. This steep decline is attributed to its high initial cost and the luxury SUV market’s depreciation trends.
The Expedition’s large size, high fuel consumption, and limited demand in the used market contribute to its rapid depreciation. Prospective buyers should consider these factors when evaluating the long-term value of the Ford Expedition.
Electric And Hybrid Models: A Cautionary Tale
While Ford’s electric and hybrid SUVs offer advanced technology and eco-friendly options, their resale values present a more complex picture. Models like the Ford Bronco and Maverick have demonstrated strong value retention, whereas others, particularly in the electric and hybrid categories, face steeper depreciation. This analysis delves into the resale performance of various Ford SUV models to provide a comprehensive overview.
Ford’s electric and hybrid SUVs face challenges in retaining value. The Mustang Mach-E, for instance, has seen significant depreciation, with some models losing up to 52% of their value within the first year. Factors contributing to this include rapid advancements in EV technology and concerns about charging infrastructure.
Conclusion
In 2025, the resale value of Ford SUVs varies significantly across models. The Ford Bronco and Maverick stand out for their strong value retention, with the Bronco projected to retain 57% of its value over five years, ranking fifth in Kelley Blue Book’s Best Resale Value Awards. Similarly, the Maverick is expected to retain 53.2% of its value, outperforming the industry average.
Conversely, models like the Edge, Explorer, and Expedition experience higher depreciation rates. The Edge depreciates by 54.2% over five years, while the Explorer sees a 51.1% depreciation. The Expedition faces the steepest decline, losing 60% of its value over the same period.
Electric and hybrid variants face additional challenges due to rapid technological advancements and evolving market dynamics. For instance, the Ford Explorer Hybrid has seen a significant depreciation, losing 11.7% of its value between February 2024 and February 2025.
Prospective buyers should consider these factors when evaluating the long-term value of Ford SUVs.
Frequently Asked Questions
Which Ford SUV has the best resale value in 2025?
The 2025 Ford Bronco leads in resale value, retaining approximately 57% of its original value after five years.
How does the Ford Maverick perform in terms of resale value?
The 2025 Ford Maverick holds strong resale value, with a projected five-year retention of 53.2%.
Are Ford’s electric SUVs retaining their value well?
Ford’s electric SUVs, such as the Mustang Mach-E, have experienced significant depreciation, with some models losing up to 52% of their value within the first year.
What factors contribute to the depreciation of Ford SUVs?
Depreciation factors include initial purchase price, market demand, technological advancements, and the availability of newer models.
How does the Ford Edge compare to other midsize SUVs in resale value?
The Ford Edge depreciates slightly more than the midsize SUV category average, with a five-year depreciation rate of 54.2% compared to the category’s 48.5%.
