Affordable Electric SUVs? Ford’s New Compact EV Might Change The Game

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​As the electric vehicle (EV) market grows, Ford addresses affordability with the Puma Gen-E, a compact electric SUV. This model combines practicality, performance, and cost-effectiveness, potentially reshaping the affordable electric SUV landscape. 

The Puma Gen-E retains the sporty design of its petrol counterpart, featuring a closed front grille for improved aerodynamics and a spacious 523-liter “GigaBox” boot. Equipped with a 46.0 kWh battery, it offers a WLTP range of 376 km (233 miles) and supports 100 kW DC fast charging, achieving a 10-80% charge in approximately 23 minutes. 

Priced around £30,000, the Puma Gen-E stands as a competitive option for consumers seeking an affordable, efficient, and stylish electric SUV.

Design and Technology

The Puma Gen-E maintains the sleek and sporty design of its petrol counterpart but incorporates modern elements suited for an electric vehicle. Notable features include a closed front grille for improved aerodynamics and a larger roof spoiler. 

The interior boasts a contemporary dashboard equipped with twin screens, enhancing both aesthetics and functionality. A standout feature is the “GigaBox” underfloor storage compartment, increasing boot space to an impressive 523 liters, making it practical for various storage needs. ​

Performance And Range

​The Ford Puma Gen-E features a 46.0 kWh lithium-ion battery pack (43.6 kWh usable) that powers a front-mounted electric motor, delivering 124 kW (169 PS) and 290 Nm of torque. This configuration enables the vehicle to accelerate from 0 to 100 km/h (0 to 62 mph) in 8.0 seconds and reach a top speed of 160 km/h (99 mph). The Puma Gen-E offers a WLTP combined range of 376 km (234 miles) and a city range of 523 km (325 miles), making it suitable for both urban commutes and longer journeys. 

Charging Capabilities

​The Ford Puma Gen-E’s DC fast charging capability significantly enhances its practicality for both urban commutes and longer journeys. Utilizing a 100 kW DC fast charger, the vehicle can recharge from 10% to 80% in approximately 23 minutes, minimizing downtime during travel. This efficiency is particularly beneficial for drivers who require quick top-ups during busy schedules or extended trips. 

Additionally, the Puma Gen-E’s compatibility with the Ford BlueOval™ Charge Network grants access to over 800,000 AC and DC public charging points across 36 European countries, further enhancing convenience and reducing range anxiety. ​

Market Position and Pricing

​Priced at approximately £30,000, the Ford Puma Gen-E offers a compelling entry point into the electric SUV market. This competitive pricing aligns closely with its petrol counterpart, which starts at £26,000. 

Despite its affordability, the Puma Gen-E doesn’t compromise on features or performance. It boasts a WLTP combined range of 376 km (234 miles) and supports rapid charging, achieving 10-80% battery capacity in just 23 minutes using a 100 kW DC fast charger. The inclusion of the spacious 523-liter “GigaBox” boot enhances its practicality, making it a strong contender in the compact electric SUV segment.​

Conclusion

​Ford’s Puma Gen-E signifies a pivotal advancement in democratizing electric SUVs. By integrating a sleek, sporty design with efficient aerodynamics, it appeals to style-conscious consumers. Its 168-horsepower electric motor delivers responsive acceleration, achieving 0-62 mph in 8.0 seconds, while maintaining energy efficiency at 13.1 kWh/100 km. 

The vehicle offers a combined range of 233 miles, extending up to 325 miles in urban settings, addressing both daily commutes and longer journeys. Priced competitively at around £30,000, the Puma Gen-E becomes an accessible choice for a broader audience. Features like the innovative 523-liter ‘GigaBox’ boot enhances practicality, and rapid charging capabilities—achieving 80% charge in approximately 23 minutes—underscore its convenience. 

Collectively, these attributes position the Puma Gen-E as a formidable contender in the compact electric SUV market, potentially reshaping consumer expectations and accelerating the shift toward sustainable transportation. 

Frequently Asked Questions

What is the range of the Ford Puma Gen-E?

​The Ford Puma Gen-E offers a WLTP combined range of 376 km (234 miles) and an impressive city range of 523 km (325 miles). This efficiency is achieved through its 46.0 kWh lithium-ion battery pack, which powers a front-mounted electric motor delivering 124 kW (169 PS) and 290 Nm of torque. 

The vehicle supports DC fast charging at 100 kW, allowing a 10-80% charge in approximately 23 minutes. Additionally, the Ford Puma Gen-E features a spacious 574-liter boot, enhanced by the innovative “GigaBox” underfloor storage compartment. ​ 

How long does it take to charge the Puma Gen-E?

​The Ford Puma Gen-E’s DC fast-charging capability allows it to recharge from 10% to 80% in approximately 23 minutes when using a 100 kW charger. This rapid charging is facilitated by the vehicle’s compatibility with the Combined Charging System (CCS), which supports high-power charging. 

The system delivers an average power of 85 kW during the session, enabling an average charging speed of about 310 miles per hour. This efficiency ensures minimal downtime, making the Puma Gen-E suitable for both urban commutes and longer journeys. ​

What is the price of the Ford Puma Gen-E?

​Priced at £29,995, the Ford Puma Gen-E emerges as an affordable contender in the electric SUV market. This competitive pricing makes it one of the most budget-friendly options in its segment. 

Despite its cost-effectiveness, the Puma Gen-E doesn’t compromise on features, offering a 43 kWh battery with a range of up to 233 miles, a 0-62 mph acceleration in 8 seconds, and a spacious 574-liter cargo capacity. ​

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