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Former JLR Design Boss Takes Over at Audi – You Won’t Believe Who’s in Charge Now!

Well, well, well, it looks like there’s a new boss in town at Audi. And not just any boss, but the ex-JLR design king, Massimo Frascella. You might be wondering why the big shake-up at Audi, and let me tell you, it’s a doozy.

Marc Lichte, the man who has held the reins at Audi for the past eight years, is out. And in steps Frascella, the man who has been responsible for some of the most iconic designs at Jaguar Land Rover. I mean, we’re talking about the man who helped design the Jaguar F-Type and the Range Rover Velar. This is no small change at Audi.

So, what does this mean for the future of Audi’s design language? Well, if Frascella’s track record is anything to go by, we can expect some big things. His work at JLR has been nothing short of revolutionary, and it’s clear that Audi is hoping he can bring that same magic to their brand.

One thing’s for sure, Frascella has some big shoes to fill. Lichte’s tenure at Audi has been marked by some truly stunning designs, such as the Audi A7 and the e-tron GT. But if anyone can step up to the challenge, it’s Frascella.

It’s going to be interesting to see how this all plays out. Will Frascella bring a completely new look to Audi, or will he stick to the tried and true designs that have made the brand so successful? Only time will tell, but one thing’s for sure, the automotive world will be watching closely.

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