Well, well, well, it looks like there’s a new boss in town at Audi. And not just any boss, but the ex-JLR design king, Massimo Frascella. You might be wondering why the big shake-up at Audi, and let me tell you, it’s a doozy.
Marc Lichte, the man who has held the reins at Audi for the past eight years, is out. And in steps Frascella, the man who has been responsible for some of the most iconic designs at Jaguar Land Rover. I mean, we’re talking about the man who helped design the Jaguar F-Type and the Range Rover Velar. This is no small change at Audi.
So, what does this mean for the future of Audi’s design language? Well, if Frascella’s track record is anything to go by, we can expect some big things. His work at JLR has been nothing short of revolutionary, and it’s clear that Audi is hoping he can bring that same magic to their brand.
One thing’s for sure, Frascella has some big shoes to fill. Lichte’s tenure at Audi has been marked by some truly stunning designs, such as the Audi A7 and the e-tron GT. But if anyone can step up to the challenge, it’s Frascella.
It’s going to be interesting to see how this all plays out. Will Frascella bring a completely new look to Audi, or will he stick to the tried and true designs that have made the brand so successful? Only time will tell, but one thing’s for sure, the automotive world will be watching closely.
Man, Frascella joining Audi is big news! I’ve always admired his designs at JLR, and I can’t wait to see what he does with Audi. Should be interesting to watch.
This is a significant change for Audi. Do we have any insight on what Frascella’s first project might be? I’m curious to see how his design philosophy will manifest with Audi’s current lineup.
I have my doubts that one person can dramatically change a brand’s direction, but hey, I’ve been wrong before. Let’s see if Frascella can actually shake things up at Audi.
I’ve always liked Audi’s style, and it’ll be interesting to see how it changes with a new designer. Hopefully, it stays classy but gets even better.
Frascella’s work on the F-Type and Velar was impressive. Audi has a strong design lineage; it’ll be fascinating to see how he builds on that. Big expectations!
As someone who’s driven Audis for years, I’m really excited to see what Frascella brings to the table. His work at JLR was phenomenal, and I’m hoping he’ll infuse some of that magic into Audi. Marc Lichte did an amazing job, but fresh blood could be what Audi needs to stay ahead in the design game.
I’m curious to see if he’ll push Audi into more retro designs or if they’ll keep moving forward.
Yeah but will any of these new designs be more eco-friendly? That’s what I wanna know.
neat to see ppl excited about car design changes. hope audi keeps making cool cars.
The transition of designers between major automotive brands is always a pivotal moment in the industry. It will be interesting to chart Frascella’s influence on Audi’s design language over time, much like we observe significant changes in art history.
Audi stepping up its game with Frascella is exactly what the luxury car segment needs. Can’t wait to see what kind of sleek innovations he brings to the table. It’s going to be exciting times for car lovers!
Hey Auto, does the article mention if Frascella has any plans for incorporating environmentally friendly design elements into Audi’s models? It’s great to have a new design lead, but I’m really hoping Audi continues to push the boundary on sustainability as well.