In March next year on the Mini cars will begin to strengthen the “refreshed” logo with a simplified design.
The manufacturer states that the logo “combines traditional brand values and a spirit of development that is directed towards the future.” Now uses a three-dimensional logo, first appeared on the brand’s cars since the restart of the Mini brand in 2001. The new logo will be a flat graphic image of the current one.
A simplified version of the logo was applied in 2015, when the market came out the model Clubman new generation. True, it was used only in promotional materials and design of dealership centers.
In the Mini they said that similar in style to the new logo was used on early Morris Mini-Minor models: a red wave and three blue waves (the Oxford symbol), placed in a circle with “wings”.
To familiarize yourself with the new design of the Mini logo, you can use the example of the Electric Concept. The public premiere of the electric vehicle took place at the Frankfurt Motor Show in September 2017.