Lamborghini sold 1,761 Urus crossovers, setting a new recordJanuary 12, 2019
The Italian premium car company reported on the results of the past 2018. In total, 5,750 Lamborghini Urus were sold, which accounted for 51% sales growth. In comparison with 2010, sales have quadrupled.
Sales of cars Lamborghini increased significantly. In total for 2018, the company managed to sell 51% more sports cars than a year earlier. Moreover, the total volume of 5,750 cars accounts for 1,761 units of Urus crossovers. Thus, almost a third of all cars sold accounted for premium SUV. The number of cars sold would have been more, but the Urus was released only in late spring.
“From the very beginning of sales, the new Urus SUV enthusiastically gained popularity in the market and expanded our customer base. We also significantly increased brand awareness, especially among the younger generation, by increasing the number of our subscribers in social networks to 32 million or more. All this is a real team achievement, and I would like to thank every member of the Lamborghini team for their inspiration and dedication to our brand, ”said Stefano Domenicali, Chairman and CEO of Automobili Lamborghini.
The most popular Lamborghini supercar is still the Huracan, sold in the amount of 2,780 units. In second place is Urus, and the third was a sports car Aventador.
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