Italian-American concern FCA wants to create a new medium-sized pickupMay 6, 2019
In the near future, a new mid-size pickup truck will appear in the Ram model range. So far, no details about the new product. It is only known that this same truck will compete with the other American Ford Ranger pick-up truck.
Some will remember that Ram presented his development plan for 2018–2022 quite a long time ago — about 10–13 months ago. And one of the vehicles represented in it was the new mid-size pickup. Be sure that he is still at work. This was announced by the CEO of the Italian-American concern FCA, which includes Ram, Mike Manley, during a recent conference call on the group’s profit for the first quarter. He mentioned the mid-size truck, which has not yet been named, as “something very important”, because it will cover the segment of the market that the new Jeep Gladiator pickup cannot satisfy.
According to the aforementioned plan for the release of new / updated models, a completely new model should arrive by 2022.
However, finding a suitable platform for what is essentially going to be the successor to the mid-size Dodge Dakota pickup is quite difficult. Mr. Manley acknowledged that FCA has problems when it comes to defining architecture that would allow Ram to build a truck in a cost-effective way, while at the same time being a real competitor to the formidable Ford Ranger.
He explained that a mid-size pickup that will be sold under the Ram brand will not conflict with the Jeep Gladiator pickup (Jeep is also part of the group), since the latter is “a car from a slightly different league.”
During the same call, the FCA’s chief assistant also said that the Ram 1500 Classic (pictured below), which he called “a real traditional working class truck,” will not be discontinued soon. According to Manly, he has potential when it comes to government and commercial sales.
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