Insanity in SUVs and crossovers, which encompassed the luxury car segment, has not bypassed the French manufacturer of exclusive supercars.
Thinking about the Bugatti crossover was driven by the success of Bentley Bentayga and Rolls-Rolls Cullinan. And Lamborghini Urus has excellent market prospects. In addition, the French company often becomes the object of ridicule and criticism: on every supercar produced (at first it was a Veyron, and now Chiron) the company loses from 4 to 6 million euros.
“We are ready for more, but today the W16 engine underlies our ideology, but it is not forever,” said head of the French company Stephan Winkelmann, who previously led Audi Sport and Lamborghini, in an interview with Automotive News Europe at the Paris Motor Show.
At the auto show, the company brought a Divo supercar, created on the basis of Chiron. Its value in Europe will be a record for Bugatti 5.9 million euros. But Winckelmann says that the purchase of such is akin to acquiring a yacht or real estate, in reality, the owners practically do not drive on their supercars on the roads.
The second reason is that the Volkswagen AG provides Bugatti with huge funds, and the French want to show that they can also become profitable. “We need to show shareholders that Bugatti can also be cost-effective,” says Winkelman.
A top manager refused to go into details and the timing of the crossover, saying that the project is still in the development stage. But he made a reservation that the hybrid power plant could be used at the crossover.