The American company is going to organize its own event in the spring of 2019, which will present a completely new model for Europe
Ford can skip the next Geneva Motor Show, which will take place in March 2019. About this, with reference to its own source, informs Automotive News.
“Participation in the showroom costs a lot of money. And if you understand that the invested funds will be incommensurable with the received attention of the press and the public, then why is it needed? “, The source said.
At the same time, Ford plans to organize its own event next spring, which will show an unknown completely new model for the European market. In addition, the Americans will talk about the further development of hybrid and electrical technologies in their line. According to preliminary data, Ford’s own event will be held in the Netherlands or Norway, where electric cars and hybrids are in high demand.
In the coming weekend at the Festival of Speed in British Goodwood Ford will first present to the general public the fourth-generation Focus model, which was first shown at a separate closed event, and not in Geneva a month earlier.
Earlier it became known that Ford, as in previous years, intends to miss the motor show in Paris, which will also refuse to participate in a number of major automotive brands.