Chairman Volkswagen had to apologize for using the Nazi slogan in a speechMarch 15, 2019
CEO Volkswagen Herbert Diess apologized for using the Nazi slogan at a company employee meeting, reports Independent.
Turning to colleagues, Diess paraphrased the slogan of Nazi Germany “Arbeit macht frei” (work frees up) on “EBIT macht frei”. EBIT stands for company profits before taxes are deducted.
The inscription “Arbeit macht frei” was at the gate of the concentration camp in Auschwitz. Diess himself said he did not want to offend anybody. “It was really a bad choice of words, and if I injured someone’s feelings, I beg you to forgive me,” he said.
Diess added that he and the company “remember the special historic responsibility of Volkswagen in connection with the Third Reich.” During the Nazi Germany, Volkswagen, at the request of Adolf Hitler, developed the Beetle car, which was to be available to every German family.
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